Social Media for MadHungry

We realize that social media is a major part of publicizing our company. Although social media is a commonly used strategy, most companies do not use it the correct way. In a survey conducted by HBR, seventy-nine percent of the companies are using or plan on integrating social media to leverage their company. Forty- three percent of the users voted that they use social media ineffectively. Some companies lack communication with their audience. They do not give the audience the most recent information of their company actions, and the audience is rarely informed about the companies progress. In addition, they do not monitor the comments from the audience, which makes no connection with the company. Some companies also lack digital communication. To ensure that we are successful in our advertising approach, we have gathered ideas that will help our social media attract customers.

Although not every company has the correct strategies that make their social media effective, there are some businesses that benefit from social media. Companies like Ben & Jerry’s had contests on twitter to see who could come up with the newest ice cream flavor by using #MyBenandJerrys. This not only drew attention to the company but also allowed the Ben & Jerry’s followers to get involved and feel important to the company. Through the use of hashtags in contests we can utilize this strategy when adding and expanding our restaurant diversity.  Another company by the name of Bonobos used contest but in a different way. This company used the “Flock to Unlock” method. This means followers were told to spread the word by retweeting one of the company’s tweets. Once there was a certain amount of retweets, a discount code was released. This will draw attention to MadHungry’s twitter and lead to more customers utilizing the service.

Our company came up  with some strategies to help maximize the efficiency of our social media accounts. Another strategy that we have come up with is partnering with a restaurant. We also plan on partnering with restaurants to increase our accounts trafficking. By partnering with a restaurant, they will advertise our company in their location and on their social media,  which would drive even more attention to our company. Our company is still in the early development stages but with the correct use of social media we can become a well-known and influential  company.